In-N-Out Burger Research Paper Example | Topics and Well Written Essays - 1000 words

In-N-Out Burger - Research Paper ExampleOver the years, the keep order has remained in the work force of the Synder family. The main reason behind In-N-Out Burgers success is that it has a simple lineup and maintains a customer-friendly position (Funding Universe, n.d.). Simplicity was what Synder had in mind when he opened the first In-N-Out Burger store. As its name suggests, everything about the company is quick and profligate. Customers can go through and through the drive-thru and order via a two-way speaker unit the menu is very limited and prices remain competitive (Funding Universe, n.d.). Slow and steady was the philosophy that made this company so great. In recent times, the company has expanded into other states such as Arizona, Utah, and Texas (In-N-Out Burger, 2012). Many experts would say that the company has failed to become a national brand because it limits itself in terms of appendage. However, when call forth and his wife founded In-N-Out Burger, their desi re was to sue customers high-quality, fresh food with efficient, friendly service in a clean and tidy environment (Funding Universe, n.d.). Synder had no aspirations for turning In-N-Out Burger into a corporate brand this is why the company has remained family-owned to this very day. Even though Harry Synder has passed away, his legacy lives on through his children and their children. Justification for International Expansion With the struggling economy these days, In-N-Out Burger needs to image alternatives to the current markets in which it is involved in. There is potential growth in other states around America, hardly with the economy so fragile, it may not be the best move. In-N-Out Burger should look further afield and drive to capture some of the huge global demand for firm food. In many developing countries, batch are starting to turn to fast food as their incomes grow. Of course, In-N-Out Burger would nurture to adopt its strategy that was so successful in California . Prices would have to be lowered so that local consumers could afford it. Also, cultural considerations would have to be made so that the In-N-Out Burger brand does not get a bad reputation for anger religious and/or cultural values. In-N-Out Burger has already proven that it can expand to other states within the join States, albeit at a very slow pace. However, so long as In-N-Out Burger could retain control over its foreign operations, then there is no reason to say that the company could not still clasp true to its philosophy. The problem is that when most other fast food restaurants expand overseas, they do so through franchising. This would not be suitable for In-N-Out Burger because it goes against the companys core values. If the company was going to go bolt down the franchise route, then they should make sure that American expats are put in charge because they would show the companys organizational values. Country Overview The three proposed countries that In-N-Out Bu rger should consider expanding to are Canada, France, and Japan. Each of these countries will be evaluated in terms of the fast food exertion and In-N-Out Burgers likelihood of success. Canada In terms of subtlety and food preferences, Canada is very similar to the United States. This makes Canada an ideal first step towards expanding overseas. As of 2010, the Canadian fast food industry was estimated to be worth C$ 20 billion (Euromonitor International, 2011). This shows that the fast food industry in alive and well in Canada. This probably means that there are limited growth opportunities because the market is already saturated with fast food chains. Tim Hortons, with a 26 percent market share, and McDonalds, with a 15 percent market share, are currently the two market leaders in the fast food industry. However, because Canadian consumers already frequent